About Us

Baddie Defence has been created to protect all women and children, as the world we live in doesn't have just 1 pandemic we are going through, but GBV against women & children is a pandemic in itself. We started this company because the stats were alarming, reading at one point_ South Africa has one of the highest rates of violence against women and girls in the world, and a femicide rate that is five times the global average. We didn't want to just keep reading all these stats and graph analysis and whatsapp voice messages with grieving parents and with every other scroll on FB-someone is missing, we wanted to do our part, hence the birth of Baddie_Defence. Our aim to ensure all women and children have access to self defence keychains at an affordable rate. STAY CUTIE, BUT PROTECTED.